SILVER Award for the new Yellow app that M-STAT developed for Piraeus Bank, in collaboration with QIVOS, at the e-volution Awards 2022. The e-volution Awards 2022, is an institution that rewards the top e-Shops, e -Businesses and e-Commerce Agencies of the Greek market. It has been organized for the 11th year by the Marketing Week, Boussias Communications and the Electronic Commerce Laboratory (ELTRUN) of the University of Economics.
The award ceremony took place on December 13 at the Athenaeum Intercontinental Athens. This year, the e-commerce exploded, with the emergence of best practices gaining more value than ever and contributing to the continuous improvement of companies, industries and the business landscape in Greece.
The yellow app received an award in the category:
Specialized Practices & Strategy.
Innovative mobile applications that help users find information, but also facilitate users in their transactions / activities.
This is a specialized application which is part of the Piraeus Bank Yellow Program for smartphones, created exclusively for the Members of yellow, in order to offer them a completely personalized mobile experience and optimal user experience.
The aim of the application was to introduce the Members of yellow to the digital world of the Yellow Program, giving real value to each Member-user, through a completely personalized mobile experience and optimal user experience.
Through the application the Member has access to:
- yellow Account (available yellows, yellow transactions, expiring yellows).
- the news and offers of the Program.
- the Partners of the Program, with information about their points, stores and yellow offers.
- coupons that can be obtained and redeemed easily and quickly through the application.
The yellow app is constantly enriched with new functionalities and content. Thus, it helps to increase the loyalty of the Members since they have a daily tool to proceed their purchases smarter at any time. Among other things, they know how many yellows they have and how they can earn more.
The distinction of M-STAT services for one of the largest banking groups in the country, comes to confirm the long-term commitment of our company to innovative technologies that enhance the customer experience.