|“Ta Nea Savvatokyriako” is the Saturday multi-page edition of “Ta Nea” newspaper that was first published in March 1999. Its success changed the landscape of Saturday press and created a new strong momentum in the Greek market.
WHAT THE SERVICE WAS
Τhe newspaper approached M-STAT about launching an exciting new contest for its readers in order to further promote its circulation. Readers could participate in the contest by finding the image of a coin hidden within the pages of the December 30, 2010 edition of “Ta Nea Savvatokyriako” or the “Taxydromos” supplement. The grand prize for two lucky winners was a brand new Kia Sportage car. To participate, readers would find the coin and then send an SMS, including the correct page number where the coin was found, to a specific 5-digit premium number provided by M-STAT. Immediately, the participants would receive a confirmation message indicating the status of their submission.