“Ta Nea Savvatokyriako” is the Saturday multi-page edition of “Ta Nea” that was first published in March 1999. The success of the newspaper changed the landscape of Saturday newspapers and created a new strong momentum in the Greek market. “Taxydromos” is a supplemental magazine included in the newspaper. It offers rich, regular content as well as extensive special sections, such as Automobile, Décor and Travel.

The newspaper approached M-STAT about launching an exciting new contest for its readers in order to promote its circulation further. Readers could participate in the contest by finding the image of a coin hidden within the pages of the December 30, 2010 edition of “Ta Nea Savvatokyriako” or the “Taxydromos” supplement. The grand prize for two lucky winners was a brand new Kia Sportage.

To participate, readers would find the coin and then send an SMS, including the correct page number where the coin was found, to a specific 5-digit premium number provided by M-STAT. Immediately, the participants would receive a confirmation message indicating the status of their submission. The SMS were collected and tracked with the drawing held on January 4th at the M-STAT offices in Athens.

“Ta Nea” newspaper wanted the ability to promote their newspaper and circulation by holding contests for their readers that could be easily implemented and tracked. Using M-STAT’s Premium SMS services they were able to easily launch the contest as well as view participation statistics in real-time.

For more information about our Premium SMS services and contests, please contact us.