Mobile Barcode Technology

Mobile Barcodes are 1D or 2D barcodes that are sent to a user’s mobile phone to be easily scanned from the screen.

Barcodes are used for:

• mobile loyalty schemes and offers
• sales promotions
• mobile ticketing (ticket purchase and/or reservation)
• mobile couponing

Advantages

Mobile barcodes offer:

• Ease of use and an innovative transfer of information.
• Access to valuable content such as coupons, tickets, etc on a mobile.
• More information can be included within a mobile barcode than plain SMS.
• Detailed and advanced reporting with measurable user behavior such as: number of links, files, coupons downloaded or opened.
• Fully customizable using logo, text and other custom content.

Sending of Barcodes

The barcodes are sent:

• as a Multimedia Message (MMS) using wap push
• as a Multimedia Message (MMS) containing a weblink
• using Enhanced Messaging Service (EMS)
• as a Smart Messaging Service
• through a Bluetooth hotspot as a location based service
• through a website using a pull strategy

Barcode Information

Barcode information depends on the application and may include:

• unique offers
• tickets
• client ids
• weblinks
• access to information
• a redirect to the desired information

Contact our team

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